The Dangers of Holograms and Enhanced Labels
The real facts: All Holograms and Enhanced Labels
can be copied! Like any other printed label!
The forger just goes to a printer and pays around a cent per label. On a profit of $500 or even $100
or even $1, will the cost of an additional cent really put off a forger?
If that was the only problem, then at least Holograms and Enhanced Labels would be no worse
than a simple label.
Unfortunately, in place of providing protection, Holograms used as
security seals are positively dangerous!
Not only can holograms not stop forgeries, they can, and actually do,
help the forger in passing off his counterfeit goods!
Over the years, to raise confidence and thus encourage use of Credit Cards, the Banks have
sold Holograms to the public as proof that the card is genuine, knowing full well that in reality
they prove nothing of the sort.
The Banks have no problem with that. Their vast profits from the use
of genuine credit cards more than compensates for their losses due to fraud. The net result of this is
that the general public believes that anything with a Hologram is guaranteed to be genuine.
Where does that leave product security? In our opinion, very much worse off than without a Hologram!
The use of Holograms just strengthens the hand of the forger!
As long as he uses a hologram that is a near match to the original, a forger wins hands-down!
The very tool that is being sold as an aid to stop forgers, actually makes forgery easier and more profitable.
The deception can be kept running for much longer, as the public simply assumes:
This product has a hologram - It must be genuine!
The forger does not even have to exactly match the original. Something that looks like the original
will be accepted as real, as a purchaser has no way of knowing what a genuine hologram actually looks like.
Even when laid side by side he will not be able to differentiate - they both look equally 'fancy'.
This is the same issue as with regular packaging - can the consumer actually know what
is and what is not genuine packaging? As long as it is a reasonably good copy it will be accepted.
Manufacturers frequently change their packaging. Does the public stop buying the product fearing a forgery?
Even with banknotes, used daily, very few people can actually spot a fake. All the fancy markings are
there purely for the benefit of the professionals. They do not eliminate the risk faced by the average man
in the street.
See the very interesting article on the right sidebar which should bring home the truth about hologram use.
The conclusion we must reach is that Holograms are not only ineffective, but rather they are
counter-productive. Without a Hologram, a purchaser is at least forced to take a critical look
at what he is buying and determine for himself what are the risks of the item being counterfeit
- taking into account price, location and packaging - rather than being lulled into a false
sense of security by a fake hologram.
Our conclusion: Holograms are dangerous!
They teach the public to trust holograms, making it much easier for a forger to pass-off
his goods as the real thing.
Click on the image above to enlarge it.
Link to Nokia Hologram blog
The image above shows two Nokia batteries - one with and one without at Hologram.
Can you tell which is genuine? Both? Neither? We don't know either!
The blog first bemoans the fact that Nokia no longer put Holograms on their replacement batteries.
But then it comes up with the most startling statement:
"In fact, the spare fakes currently being sold still have (fake) holograms, which is a huge ironic
twist on the original concept of this security feature!
Maybe Nokia merely realised that the fake holograms were now so good that it wasn't worth
persisting with the idea?"
The author is on the right track. Nokia realised that adding a Hologram was just playing into
the hands of the forgers.
Better to have no Hologram and then let the purchaser decide, based on facts such as the
reputation of the seller and the price, whether what was being offered was genuine or not.